From Couch Potato to Online Retailer – Toni's Story from Jinsei Nordic
Hi everyone! 👋
Toni from Jinsei Nordic here.
I thought I'd tell you a bit about how our own e-commerce adventure began – and why Jinsei Nordic is such an important project for us. You'll also get a peek behind the scenes!
Stumbling at first – but heading in the right direction
We opened Jinsei Nordic at the turn of 2024–2025. Like many budding online retailers, the beginning was, to be honest, a bit fumbling. Our first store was a bit haphazard – it worked, but usability, clarity, and, for example, product discoverability were not at the level we hoped for.
Well, nothing to do but try again!
At the turn of February and March, we decided to make a complete turnaround and build a brand new online store. We had the help of Growly Oy, to whom big thanks are due: the new online store is clear, user-friendly, and search engine optimized, just as it should be! So, if you are looking for a skilled partner for e-commerce projects, I can warmly recommend Growly. (More about them: growly.pro)
Only products we believe in ourselves
We have one important principle: all products in Jinsei Nordic are ones that we use or could use ourselves.
For us, this is not just about sales – it's about well-being and making everyday life easier.
The intention is that in the future, we will make videos showing the products in practical use. Whether it's recovery tools, small everyday helpers for the home, or fitness aids – everything has been carefully selected with thought. So we don't recommend anything we wouldn't stand behind ourselves!
The idea of our own online store had been brewing for a long time, but last autumn we finally decided to jump in properly – and here we are!
Goals for the future
An online store is, of course, never "finished" – it is constantly evolving.
Our next goals include creating our own Jinsei Nordic product line, which would include products related to well-being, exercise, and health under our own brand.
But all in good time. Let's take one step at a time. 🛒
What about Toni's background?
Well, even though my current fitness level is more that of a couch potato than a top athlete, I have a background in sports.
I started taekwondo in my twenties and in the 90s, I completed the SUL Level 2 coaching qualification at the Vierumäki Sports Institute through the Finnish Taekwondo Federation.
I coached beginner courses and junior competitors in Espoo – and I am also a Taekwondo A-judge, having judged in Finland and abroad.
But with family, work, and other commitments, martial arts took a break and the focus shifted... well, to the couch.
However, this makes me an excellent test subject for Jinsei Nordic's products: I know what it takes when you want to get back to moving and cope better at work and in your free time.
Jinsei Nordic is not just an online store for us – it's a journey towards better well-being and quality of life.
I hope you'll join us!
Regards,
Toni Degerlund
Jinsei Nordic
